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Research papers

Cognitive styles

This paper introduces and reviews the concept of consumer cognitive styles as a new basis for segmenting markets. Using empirical data from members of the National Family Opinion Mail Panel, the authors show that consumers varying in cognitive...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Christian Pinson, Naresh K. Malhotra, Arun K. Jain
September 1, 1980
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Citation

Pinson, Malhotra and Jain (1980a, September 01). Cognitive styles. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cognitive-styles


Research papers

Cognitive styles (French)

This paper introduces and reviews the concept of consumer cognitive styles as a new basis for segmenting markets. Using empirical data from members of the National Family Opinion Mail Panel, the authors show that consumers varying in cognitive...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Christian Pinson, Naresh K. Malhotra, Arun K. Jain
September 1, 1980
×

Citation

Pinson, Malhotra and Jain (1980a, September 01). Cognitive styles (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cognitive-styles-french-